Hospital and health system marketers are facing unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet those challenges, marketers must boldly break the bonds of the past and move forward in new and better ways. This book, by well-known healthcare marketing expert, speaker and author Chris Bevolo, serves as a call to arms for marketers to step up and transform healthcare marketing.
“Not only does ‘Joe Public’ provide guidance to healthcare marketers to lead our organizations with smarter marketing, it was also like sitting in a therapy session! Every ‘bad habit’ I read about reminded me I’m not alone in the battle to shake off the outdated and ineffective methods of healthcare marketing from the past. I’m inspired! I definitely plan to share this book with my marketing communications team (so they can have the same therapy!) and our executive leaders. Chris’ marketing wisdom will provide credible support for our marketing ideas that may seem ‘out there’ to our leaders. Just as our leaders are challenged with the new realities in healthcare, I want them to be educated on the new realities in marketing, and this book will help me do just that.”
–Heidi W. Grunkemeyer, Operations Director, Marketing & Communications, Alegent Health